Marketing Merchant Services
Bankers’ Bank of Kansas merchant services powered by TSYS Merchant Solutions gives banks the ability to offer business customers an affordable way to accept all major payment types at the cash register, via smartphone, via tablet or online. In exchange, the bank receives non-interest income from transaction processing fees.
In the competitive merchant services environment, just offering the product isn’t enough to convert customers to users. Does your bank have a champion designated to promote merchant services? How can you increase the number of business customers using merchant solutions through your bank?
If you are a TSYS provider, here are some marketing tips to increase customers:
1. Train your staff.
TSYS offers complimentary in-house training for lenders and frontline employees. Employees with a good understanding of the product can discuss it with ease and authority. Trainers will teach the benefits of TSYS, provide talking points and supporting sales materials, and ultimately give your employees confidence to discuss the merchant services process with business customers.
2. Reward salespeople.
TSYS banks receive a $100 referral bonus for every activated merchant. Passing that bonus on to employees is one way to incentivize employees to sell the product and put a little extra money in their own pocket.
3. Request customized marketing pieces.
TSYS offers well-designed brochures, table tents and other marketing materials that can be customized with a bank logo.
4. Run a campaign through TSYS.
When a bank provides a qualified referral list to TSYS, TSYS will do the sales work on behalf of your bank and you reap the rewards. Many BBOK banks have seen their customer numbers grow by partnering with the skilled marketing team at TSYS. And now through June 30, 2019, banks will receive points toward rewards for every qualified referral that becomes a new approved TSYS merchant.
For questions about becoming a TSYS merchant services provider or to find out more about the TSYS marketing programs available, contact a relationship manager or Amanda Williams at 316.681.2265.