Cash Back and More!
2021 has been a year of exciting changes for the BBOK Bank Card program. The team has been focused on enhancing the program offerings to meet the needs of the market and deliver more value to our participating banks and cardholders. Several enhancements were implemented in the last several months. Here are a few highlights:
- Consumer Platinum Cashback – Cashback redemption options were added to the consumer platinum card rewards program in June. Customers now have the flexibility to choose ACH or statement credits in various increments, in addition to the previous options of gift cards, merchandise, travel discounts, and more.
- Business Cashback and Gift Cards – Cashback and gift card redemption options were added to the business rewards program in July. Business customers who are opted in for ScoreCard rewards now have the flexibility to select ACH or statement credits in addition to the previous redemption options.
- Bank Card Resources – A webpage dedicated to bank card resources has been added to bbok.com. Participating banks can find a variety of assets on this page to support their bank card portfolio, including an internal training overview and job aid, operational guides, website content, print-ready product overviews, and current promotional materials. New content is added monthly.
- Promotional Campaigns (and a Grand Prize Winner!) – We’ve completed several campaigns at zero cost to our bank customers in the last few months with great results, including:
- Say Yes – This campaign, facilitated by ICBA, resulted in a BBOK bank card cardholder First Prize winner!
- PaymentsEdge – We have partnered with FIS to deliver a variety of direct-to-cardholder campaigns throughout 2021. The spring usage campaign resulted in higher-than-average activations and increased spend among targeted accounts.
Stay tuned for additional enhancements coming in the next few months!